Streamline DAM admin and business processes
Automate creative and approval workflows
Avoid the limits and traps of workflow platforms
Your organization follows a multitude of processes every day. Rather than using a workflow platform designed to automate a small number of marketing workflows, why not implement the exact DAM workflows you need in your organization?
Creative, Business and Admin Workflows
Processes abound in the world of digital asset management. Some DAM tasks are marketing-related such as design and copy approvals, image selection and asset requests. Some are operational and include production, printing and logistics. And a great deal of the processes required every day are related to DAM administration and include asset ingestion, archival, maintenance, and license and metadata management.
To add most of these processes to your DAM workflows, you don’t need a workflow platform, you need to add power to your DAM – which is why you should talk to Torino® about your workflow needs. For years, we’ve been adding advanced workflow functionality to DAM environments, and we can do it for you, too.
Creative Workflows
DAM started as a purpose-built tool for marketing and creative departments. Torino was there at the beginning, helping customers manage photo libraries and design documents. But once customers got comfortable with their DAM software, they wanted it to do more to help them get their work done.
Creative departments wanted smarter and faster ways to browse through gargantuan image collections to select the right images for their designs. For them, Torino developed smart filtering that goes far beyond the simple, single-layered searching provided by their DAM.
Approval Workflows
As creatives finished their copywriting and designs, they use Torino approval workflows of all kinds. Various projects are subject to individual and group reviews. Workflows can include approval by individual, one-over-one, majority vote, threshold vote, individual veto, quorum voting, unanimous requirements, or any combination of these approval methods.
Operational and Business Workflows
Torino also automates operational and business workflows for our customers. We help a multi-national printer ensure that the right designs, files, budget approvals and customer sign-offs are in place before jobs are released for printing at multiple facilities across North America.
To help a photography department at a New England university, we developed a shopping cart that enables users across various campuses to request DAM assets. When users submit their requests, we launch an approval workflow that maintains centralized control of licensing and branding at the university.
For the creative department at a package goods company, we run asset usage reports that pipe their results into an accounting system that creates chargebacks to cost centers and projects.
DAM Admin Workflows
A large share of the workflows that Torino implements for customers automate DAM administration tasks such as:
- Asset ingestion that applies intelligent metadata rules and approval chains
- Asset archival that includes tagging and logging for easy retrieval and reporting
- DAM catalog maintenance and cleanup
- License management and expiration monitoring
- Ad hoc and batch-oriented metadata maintenance
These workflows extend the power of their underlying DAM platforms to bring rigor, consistency and tremendous time savings to overworked DAM admin teams.
What Workflows Do You Need to Automate?
Your organization follows a multitude of processes every day. Rather than be limited to the functionality of workflow platforms designed to automate a small number of marketing workflows, why not implement the exact DAM workflows you need in your organization?
Add the Workflows You Need
Talk to Torino today about how automating your everyday workflows brings repeatability, integrity and efficiency to your creative, technical and business teams.